Instagram launched a TikTok competitor

Instagram launched a TikTok competitor
5 star(s) from 1 votes

Users of Instagram are now able to shoot and edit short 15-second videos directly in the mobile app of the social network.

Experts believe that the new feature turns Instagram into another TikTok, which is already not alone on the market. Before the launch, the creators of the popular social network for photos tested the function with recording videos in a separate application Lasso, which never became popular and they closed the project.

Initially, the new feature was activated only for residents of France and Germany, today the option became available to all users who updated the app. Some analysts believe that the Reels functionality may attract an audience of TikTok users in the United States against the background of a possible ban of the Chinese service in the United States.

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